Đĩa CD ROM giáo trình Thương mại Điện tử
Hiện CLB 3H đang có đĩa CD-ROM giáo trình Thương mại điện tử. Khóa học này rất bổ ích cho các bạn khối kinh tế mong muốn cập nhật các kiến thức kinh doanh hiện đại. Giáo trình giới thiệu các kiến thức cơ bản giúp doanh nghiệp lập trang web, tiến hành quảng cáo qua mạng, cung cấp dịch vụ khách hàng qua mạng.
Nắm vững các kiến thức về Thương mại Điện tử sẽ giúp các bạn trẻ dễ xin việc hay tự bắt đầu công việc kinh doanh của chính mình.
Giá bán đĩa là 14.000 đồng.
Nội dung giáo trình xin xem tại đây
Xin liên hệ với qua yahoo với hotnovember2005 để lấy đĩa (Hà nội). Các bạn ở Hải phòng và Hạ Long có thể chuyển tiền qua máy hệ thống máy ATM của ngân hàng Vietcombank hay Nông Nghiệp. CLB sẽ chuyển đĩa cho bạn theo đường bưu điện.
posted by Thanh Huong @ 1:13 AM
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Introduction to E-Commerce
Defining E-Commerce
Unit 1 Overview and Objectives:
E-Commerce and Business: Identify the advantages of e-commerce to business and consumers.
E-Commerce and Communication : Identify the benefits of online training, seminars, and conferences.
Intranets and Extranets: Identify the functions of intranets and extranets in e-commerce.
E-Commerce Application
Internal Business: Identify the internal benefits of e-commerce to a business enterprise.
Customer Service: Identify e-commerce customer service issues.
Business-to-Business (B2B): Identify the benefits of business-to-business e-commerce.
Business-to-Consumer (B2C): Identify the benefits of business-to-consumer e-commerce.
E-Commerce and Interactivity
Communicating with Customers : Identify e-commerce communication technologies.
Electronic Products: Identify types of digital products.
E-Commerce Standards
E-Commerce and Information
Unit 2 Overview and Objectives:
Importance of Standards: Identify the role of standards within industry.
Information Exchange: Identify the characteristics of the EDI and XML data mapping methods.
Information Transfer: Identify information transfer formats.
Data Storage and Access: Identify the role of ODBC in data management.
Programming Standards
Scripting: Identify the features of a script.
Programming: Identify the characteristics of the programming choices available for the development of e-commerce applications.
E-commerce Server Environments: Identify common server platforms and operating environments.
Security and Trading Standards
Secure Sockets and S/MIME: Identify the features of the SSL protocol, S/MIME, and digital certificates.
Online Transactions and Cryptography: Identify methods of securing online transactions with cryptography.
Opening Up Internet Trade: Identify standards that facilitate e-commerce.
E-Commerce in Enterprise
A Business-to-Consumer Approach
Overview and Objectives:
Attracting Customers: Identify online marketing and promotion methods.
Customer Interactions: Identify methods of managing online customer interactions.
Transaction Process: Identify the stages in a typical online transaction.
A Business-to-Business Approach
Preparing for E-Commerce: Identify the features of the virtual organization.
Extranets and E-Commerce: Identify the benefits of using extranets in a B2B e-commerce environment.
Supply Chain Management: Identify key issues affecting supply chain management in e-commerce.
Key Technical Roles
Content Development: Identify the role of e-commerce content development.
Usability and Compatibility Issues: Identify usability and compatibility considerations for Web site design.
Technical Support Needs: Identify e-commerce technical support needs.
Multimedia: Identify the tools required to integrate multimedia technologies with e-commerce applications.
Programming and Databases: Identify e-commerce technical support requirements for programming and database integration.
Implementation Issues
Integrating E-Commerce: Identify issues to consider when integrating e-commerce with traditional business methods.
Web Site Maintenance: Identify issues to consider when maintaining an e-commerce Web site.
Risk Assessment and Avoidance: Identify ways of assessing and preparing for e-commerce security risks.
Expanding E-Commerce Capability: Identify areas for expanding the use of e-commerce.
E -Commerce Technology Building Blocks
The Storefront
Overview and Objectives:
Virtual Store Features: Identify the features of the virtual store.
Compatibility and Reliability: Identify the characteristics of the Unix and Wintel operating system platforms.
Storefront Marketing
Advertising and Sales: Identify e-commerce advertising and sales strategies.
Customer Feedback: Identify online customer feedback functions.
Payment Options: Identify options and schemes for e-commerce payment handling.
Storefront System Architecture
Architecture Choices: Identify system architecture options for the e-commerce interface.
Infrastructure Issues: Identify the components of a Web infrastructure.
Web Architecture: Identify ways in which e-commerce can use Web infrastructure to advantage.
Storefront Applications: Identify storefront application features.
Outsourcing Web Site Hosting: Identify the benefits of outsourcing Web site hosting.
Adding Other E-Commerce Options
E-Mail and Webmail: Identify the features of e-mail and webmail.
Mailing Lists and Internet Chat: Identify mailing list and Internet chat features.
Visibility in Search Engines: Identify ways of maximizing online enterprise visibility.
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